I’ve been blogging a lot lately about this whole economic crisis and how/why you might care. Lets switch gears a little bit and delve a little bit into the technology world… into the happy world of Facebook.
People are always talking about Facebook these days. Microsoft even threw them something like $240 million dollars just to be a minority stakeholder (no official decision making power). Why exactly is Facebook so damn cool from a business perspective other than because you can “socially network” aka “stalk all your friend’s hot friends?”
1. Because Microsoft cares - Ok, that a bit of an attention seeking headline. The history of companies that Microsoft has invested in or taken over is both extermely long and definitely not 100% successful. However, Microsoft is enormously rich, powerful and and is one of the most profitable companies on the face of the Earth. Ever. They’ve thrown about $240M in investment capital at Facebook in exchange for having exclusive rights to deliver ads on Facebooks website + 2% stake in Facebook. Yes, those ones that you’ve never clicked on. Nevertheless, the fact that Microsoft is paying attention ($240M worth) is not something to ignored…


